My product can be sold to both individuals and businesses, but for the sake of this exercise, I will just focus on the individual.
This individual lives in Florida, coincidentally one of the states with a top 7 public university. She attends the University of Florida, is a proud gator and is 21 years old. She is a third year student majoring in engineering. She spends a considerable amount of time studying and usually studies outside of her house. She knew engineering would be a challenging major, but she did not realize how much focus it would take. Thus, she has found she studies more effectively outside of her home free from distraction.
Because her major requires so much effort, she does not have time to tend to her hobbies, but prior to college she enjoyed skating and painting. She drives a silver Toyota Camry. Her favorite TV shows are Blue Bloods and This is Us. She does not currently have any children, but she is in a relationship. Her favorite book is Just Mercy and A Thousand Splendid Suns. Her favorite politicians are Joe Biden and Barack Obama.
Have in common:
The customer and I are both young women in college, who study outside of the home. It seems we have similar sentiments about being a Gator at UF. We also enjoy similar shows and books. I do think all of these things are coincidences because the customer of this product can be described by a range of attributes and interests.
Hi Julianna,
ReplyDeleteI think you were spot on in describing who your prototypical customer would be. I fit into the description you provided, and I can also attest that the program to find study spaces is one that I am interested in. I have seen throughout multiple assignments as well as my own that many people see their target audience as college aged students, and I think that is one of the strongest audiences to target!
Hi Julianna,
ReplyDeleteFirst of all I love how you created an avatar. The visualization really helped picturing her and her lifestyle. I thought you were really descriptive in her interests and priorities!
Hey Julianna,
ReplyDeleteYou definitely took the time to create a very accurate description of your prototypical customer. I think that I got a good feel for who would use your service. My prototypical customer was a stereotypical college student, because I felt that my product could be used by such a wide variety of people as well. Good job on this post and cool avatar! That really helped, too.