Tuesday, November 12, 2019

25A – What’s Next?


I think making this product accessible to individuals is next for my venture (as opposed to solely universities and local businesses). I think my venture could also expand by having a focus on people in the business industry. Perhaps my product could be useful to business teams looking to book conference spaces.

Interviewee 1 (Sarah): I think your ideas are good. I think you could eventually expand to include services such as checking the wait time at restaurants before driving there.

Interviewee 2 (Ella): The ideas you have so far are great, and I think your expansion ideas would be successful as well. Something I usually struggle with is the gym being overcrowded. 
Maybe you could expand to include wait time at gyms, so we do not have this issue anymore.

Interviewee 3 (Mark): I absolutely could benefit from the ideas you have put together for students. I think it would be fantastic if there was a way to know the wait time at mechanic shops before going. My car has a lot of problems, so I find myself in the shop a lot and I wish I did not have to wait so long. 

Based on my own ideas as well as the interviews, I think it would be best for my product to move in the direction of businesses and restaurants. To begin, businesses take part in a lot of meetings that require a space for them to use. Perhaps there are businesses that do not have adequate space for large team meetings. Additionally, the restaurant industry is a huge one, and there is a high demand for having awareness of their wait times as well as lowering their wait times. Thus, there is a lot of success to be had in this sector.

A radically different market would be a rural town since all of my concepts, thus far, have been beneficial in cities.

I think my service can expand and add value to rural towns by providing services in transportation. I am not sure exactly what the details of the service would be, however, I am aware that rural towns can struggle with poor roads.

Interviewee 1 (Rachel): I think we could really use some help with our highways in rural towns. Often times, they are under construction, so if your service could tell us when they are estimated to be finished and open to the public that would be great!

Interviewee 2 (Sam): Often times our roads are backed up and it would be really helpful if we did not have to sit in traffic. However, I know Google Maps estimates travel times and delays so I am not sure what your service could add to that.

After brainstorming and talking with my interviewees the rural market does not seem appealing for expanding my service. We discussed improving transportation with the app, however we did not come up with any tangible ideas that could be executed.

3 comments:

  1. Hi Julianna,
    It is interesting to see how your interviewees applied your original concept to rural areas. Since the overall concept was to see available study spaces or in general seating areas, I was surprised to see how in rural areas, your interviewees thought the app could be used towards traffic patterns and road closures. My only caution with that would be that other map service companies such as Google and Waze already provide that information, and you may not see as much success adding those features.

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  2. Hey Julianna,
    I really liked your new market. Its really interesting how you turned an idea that seems to primarily focus on university students and extended it to something greater like helping businesses have a private space to brainstorm. I think the idea of rural transportation is also a great idea but like the commentary above you may have larger competitors.

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  3. Julianna,
    This post gave me a different perspective on your venture concept. There are tons of potential applications for your base idea! I'm sure the possibilities are endless. If this idea takes off, you may find a gold mine. Make sure you don't expand too far from your original idea, though. Spreading yourself too thin can help in some ways, but is very likely to be detrimental in the long run. I think sticking to the idea of making some sort of claim on a space, whether its purpose is for studying, a conference, or anything in between will be important. Otherwise, good job!

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